Lexinet 1991-2015: What We’ve Learned
Best Practices to Improve Your Marketing Campaign Results

High Performance Seminar
Friday, October 16, 8:00-9:00 am,
Topeka & Shawnee Country Public Library

Jan Lerner and Christy Buchman, Lexinet Corporation of Council Grove, Kansas will share how the marketing services landscape has advanced through technology to meet the rapid changes in the consumption habits of Americans. They will share the best practices that Lexinet has developed for utilizing segmentation and targeted personalization to grow their company and generate proven success for their clients across the nation.

You will walk away with tips for utilizing these best practices in marketing your organization as well to boost your response rates and your return on investment.

About Jan Lerner
Jan began her career at Lexinet in 1993 and has experience working in all areas of the company – moving from desktop publishing and production, to customer service, then account management and now manages account services, sales and marketing. Jan works closely with clients and potential clients to develop marketing strategies and tactics to help them grow their business. She has over 23 years’ experience in the marketing, direct marketing and digital printing industry.

About Christy Buchman
Christy uses her business background to meet the marketing goals of the customer as well as growing Lexinet’s customer base. Christy works closely with the marketing and sales teams and helps convey Lexinet’s message through social channels, webinars, radio broadcasts and more. She has gained expertise in multiple marketing channels including her recent Relationship Marketing Institute certification. She works with customers to create a social marketing strategy that works as a complement to the organization’s overall marketing strategy. Christy has been with Lexinet for over 15 years.