Jeanny Sharp
Marketing & Community Development Manager
Contact Information
- Email: jjsharp@silverlakebank.com
- Phone: 785.379.8207
- Website: www.SilverLakeBank.com
- LinkedIn: View Profile
Membership Information
- SME Member Since: 2022
- Years in Sales & Marketing: 40 years
Professional Background
Summary:
Jeanny Sharp is a dynamic sales and marketing leader who has spent 40 years honing her craft across diverse industries. With a rich background that includes 17 years as a newspaper and digital agency president/editor and publisher, she brings unmatched expertise to her role at Silver Lake Bank. A passionate advocate for building strong communities, Jeanny’s career has been defined by her ability to create impactful partnerships and implement innovative strategies. Whether it’s print, digital, or in-person connections, Jeanny thrives on keeping people engaged and informed.
Current Responsibilities:
At Silver Lake Bank, Jeanny keeps the wheels of marketing turning for six locations across Northeast Kansas. Here’s a glimpse of what she manages:
- Crafting marketing strategies that make an impact.
- Collaborating with community partners on sponsorships and events.
- Developing content and materials that resonate with customers.
- Strengthening relationships and fostering growth in the communities they serve.
Featured Questions
What is the most effective sales strategy you have implemented?
“Cross-selling new products, like website design and digital marketing, to our existing customers. It’s all about adding value to what they already love.”
What’s a common misconception about sales and marketing you’ve encountered?
“That you need to be a pushy, aggressive ‘car salesman’ type. I believe relationships and trust always trump hard sells.”
Can you share a successful marketing campaign you’ve managed?
“‘Your news. Your way.’ was a game-changer. It shifted perceptions as we transitioned from print to digital media, helping readers stay connected no matter where they were. It expanded our reach and showed the true versatility of our product.”
I’m a fraternal twin (with a brother!) and have called many places in the Midwest home. With roots in Manhattan, a degree from KU, and an MBA from Ottawa University, I’ve learned to embrace divided loyalties—but I’m all about making connections wherever I go.