Irene Haws
Contact Information
- Email: ihaws@fidelitytopeka.com
- Phone: 785-295-2100
- Website: www.fidelitytopeka.com
- LinkedIn: View Profile
Membership Information
- SME Member Since: 10+ years
- Years in Sales & Marketing: 34 years
Professional Background
Summary:
With a vibrant career spanning over three decades, Irene Haws is a true marketing dynamo! Her journey has been fueled by a passion for creativity and a knack for problem-solving. Whether she’s crafting eye-catching campaigns, designing sleek websites, or diving into analytics, Irene brings energy and innovation to everything she does. As a graduate of the American Banking Association’s “Marketing in Banking” course, she’s a powerhouse of knowledge, always eager to grow and tackle new challenges.
Current Responsibilities:
At Fidelity State Bank & Trust Co., Irene wears many hats—and wears them well. Here’s a snapshot of her dynamic role:
- Strategizing and executing memorable marketing campaigns.
- Keeping the company’s website fresh, functional, and fabulous.
- Spinning scripts for TV and radio commercials that grab attention.
- Showcasing customer stories through engaging testimonials.
- Designing graphics that pop across digital platforms and in the lobby.
- Breaking down complex data into actionable insights for leadership.
Featured Questions
What is the most effective sales strategy you have implemented?
“Networking like a pro, making meaningful connections, and creating personalized communications are my secret weapons for closing deals!”
How do you stay updated with the latest marketing trends?
“I’m a self-proclaimed research enthusiast! From reading e-newsletters to attending seminars, I stay on top of the ever-changing marketing world.”
Can you share a successful marketing campaign you’ve managed?
“One of my favorite campaigns was an educational luncheon I organized to teach clients about online security. It led to stronger client relationships, two new sales, and a couple of promising leads—win-win!”
My first love was art— I enjoy watercolor painting.