Jared Hitchens
Contact Information
- Email: jared.hitchens@topekapartnership.com
- Phone: 785-969-3945
- Website: topekapartnership.com
- LinkedIn: View Profile
Membership Information
- SME Member Since: 2021
- Years in Sales & Marketing: 25 years
Professional Background
Summary:
With over 25 years in the industry, Jared Hitchens is a seasoned creative force who blends art, psychology, and strategy to craft marketing that resonates. As the Creative Director at the Greater Topeka Partnership, Jared’s expertise spans branding, graphic design, event production, and multi-channel campaigns. His ability to predict and influence audience behavior gives him a unique edge in developing high-impact strategies.
Previously, Jared held leadership roles at Friends of the Topeka Zoo and the Greater Topeka Partnership, driving visibility, engagement, and fundraising success. His certifications in Graphics and Printing from Washburn Tech underscore his technical prowess. As President Elect of SME Topeka, Jared exemplifies his commitment to excellence in the field.
Current Responsibilities:
Jared leads a dynamic creative team in developing branding initiatives, producing promotional content, and managing marketing campaigns. From coordinating large-scale events to ensuring brand consistency, his work consistently enhances public engagement and elevates organizational visibility.
Featured Questions
What tools or software do you find indispensable in your work?
“I’m a tech enthusiast who loves pushing software to its limits. My favorites include Adobe Suite (InDesign, Illustrator, Premiere Pro, Audition, After Effects), WordPress, Proclaim, ChatGPT, and Excel. Each tool helps me bring ideas to life in unique ways.”
How do you measure the success of your sales and marketing efforts?
“Every project starts with purpose. Whether it’s raising awareness or funds, we track metrics like engagement, attendance, and revenue to ensure the campaign meets its goals.”
How do you approach customer relationship management?
“Genuine relationships and authentic listening are key. Tracking conversations helps me stay engaged and build meaningful connections.”
“I’ve never been to a concert—yes, never! With so much creativity in my work, I guess I save my entertainment quota for what I create.”