Staying True to Your Core
Director of Consumer Marketing, Advisors Excel
One of the biggest challenges for any business? Determining and maintaining its identity. In a sea of sameness, how do you stand out? What do you stand for? Who do you serve, and how do you serve them? Director of Consumer Marketing Josh Jones will take you on a behind-the-scenes tour of the core principles guiding Advisors Excel’s meteoric rise and how these pillars, established and sustained, can translate to success in virtually any industry.
Josh Jones is the Director of Consumer Marketing Innovation at Advisors Excel. Joining in 2009 as a Communications Director, his role quickly expanded to include the development of advisor trainings, creation of value-ads and coordination of recruiting efforts. His keen understanding of advisors and the challenges they face make him an invaluable asset to AE in maintaining the company’s definitive edge in the financial services arena.